Brands that use video content often find themselves at the top of search results pages., 86% of marketers say that video has helped them increase traffic to their website, while 84% were able to generate leads thanks to video., Over 70% of marketers claim that video produces more conversions than any other type of content., Whats more, Cisco found that online video will make up more than 82% of all consumer traffic by 2022., Search engines are now taking videos more into account, ranking them higher more than ever. Is it a paragraph of text, static images, or a magnet-like video?, Well, since our eyes are attracted to movement, videos definitely draw attention, and they do so effortlessly. Thousands of times faster, in fact. But why do videos tend to perform better? what is its actual purpose? 2023 Databox, Inc. All Rights Reserved. Its been said that a one-minute video is worth. watch more videos instead of static content, Video marketing tool is used by 81% as mentioned by (, 6 out of 10 people prefer watching online videos other than television as stated by, Evidently Mobile video consumption is seeing a great rise by 100% every year as stated by, By 2022, online videos will constitute more than 82% of internet traffic. Static images have been around for some time now. With that being said, there are also ways to create professional looking marketing videos without spending too much time or money. Studies reveal that viewers retain 95% of a videos message compared to 10% when reading the text. This is why so many brands advertise on Facebook. Our team of video marketing experts love turning your brand stories into attention grabbing, engaging, traffic generating videos. Video ads are just more interesting than a static ad. (Or at least, initial forays back into society!) Raju says: You want people to take a specific action on your website, not just traffic. 37% of social media users find live video to be the most engaging. LinkedIn posts with images have a 98% higher comment rate on average, and tweets that include visual content are three times more likely to get engagement. However, the videos must be intriguing enough for people to have interest enough to watch. Potential for extended engagement: A user will tend to spend more time engaging with a video than a photo, due to the nature of the respective forms of media (video has a run time). clear-cut approach to internet marketing has driven his clients businesses to new heights and allowed Digital Resource to land on the Inc 500 list two years in a row and be named as No. Image Ads. Comments: 2 Summary: We need to be skeptical about wild claims about video improving engagement and learning, as much of the hype comes from an assumption. These may be so attention-grabbing that every viewer likes these and gets tempted to share your videos with friends on social media or chat. But, thats not the only reason to use subtitles. According to research, social media videos are shared 1200% more than images or textual content. But Srish Agrawal of Infographic Design Team thinks that should be your motivation, rather than an obstacle, to create video-based Facebook ads: Most people on Facebook are just rapidly scrolling through updates, so you need to make a video that is very visually appealing within the first few seconds, and makes them want to keep watching., Srish says: For Facebook Ads, weve definitely seen much better results with video ads. Some presentations are informative and engaging, but unfortunately many are not. In a world where attention spans are shrinking, video ads are more engaging than regular image ads When you use Facebook ads, the goal is to get people to your website or landing page. . Videos have materialized as the most important promotional tool these days. , a full-service digital marketing agency located in South Florida. Why Videos Do Better Than Pictures on Social Media This explains why more and more businesses are choosing video content over text. Get in touch with us for awesome explainer videos. By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. Beyond just comparing video engagement and photo engagement, it may also be helpful to compare more specific formats, as differences in engagement could have to do as much with the details of the content and format as the type of media. As such, businesses need to cater their content to this audience, by using closed captioning and foregoing loud music. Why Videos Are More Powerful Than Pictures? Videos on social media showed numerous fires across the country, including at a bus depot in a suburb north of Paris and a tram attacked in Lyon. Below are several tips on how you can fully engage your audience with video: Video is a powerful SEO tool. The success of any marketing campaign is based on conversions. All Rights Reserved. Its basic psychology. They elicit strong emotional responses, which make people want to share, comment, and like. Step 1: Download and Install DemoCreator The foremost step in this regard is to download the software, and for this purpose, we have already brought you a useful link, so you don't need to search for it. If your video appears to be hidden, or that users need to keep scrolling until they can finally see it, it can result in low plays and play rates. I have noticed that videos which are short (less than a minute) and use subtitles or text overlays tend to work better, Shafi Khan of Optiux Marketing explains. With videos, you can easily convey your personality and make a lasting impression on your audience. Both types are visual forms of content and should perform nearly the same, right? Video; Podcasts; Pictures; Inside the Guardian; Guardian Weekly; Crosswords; . Between video vs image ads, it definitely depends on the product/service you are promoting, says SL Developments Afshan Santi. Canadian wildfire maps show where fires continue to burn across Quebec Interested in working at Databox? King is right. Who we are, what we do, and where were headed. Emma Rose is a content marketing expert, SEO extraordinaire, and research addict who believes life is better when its animated. June 28, 2023 - Russia-Ukraine news - CNN International Commentary, music and movement are all aspects of videos that help create engaging content, as opposed to text and still images. Dont be predictable. Wistia, a video hosting company, found that they could increase overall organic search traffic by 10% just by making sure their videos were indexed by search engines. Videos and photos have proven to be more engaging than purely text-based posts across nearly all internet platforms. Related: 16 Ways to Increase Your Average Video Engagement, James Marques of Iconic Genius agrees: In most cases, people can digest a photo in a second or two. Photos - Which One is More Engaging Utilizing visual elements in social media marketing is an effective way to attract an audience and boost engagement. While it can be helpful to determine which option is more effective, it isnt worth breaking the bank over. People will watch videos and spend more time watching your ads but images are more easily scannable. Cars were set on fire during a third night of . for photo content, whereas videos have more potential in that regard. How Effective Are Image-Based Facebook Ads? This will help you determine which you should use in the future. Use These Brainstorming Techniques To Spark Your Next Video, How to Get the Best Results From Video Email Marketing. Yet Fear continues to say something really interesting: Whilst videos can be better for driving clicks and engagement they are often more labor-intensive to create, taking a long time to craft into something usable and requiring a fairly high level of investment.. Also attempt to embrace call-to-action buttons apart from taking first-rated voice-overs, storytelling, and aesthetics. This requires that they click on the ad and then stay there long enough for you to sell them a product or service. This way you can identify the best creative for a specific audience.. However, Schuler adds: If video production was more streamlined or we had a backlog of video content that could be formatted for Facebook ads, we definitely would, but currently the time it takes to create video content for ads outweighs the conversion rate benefit.. Businesses of all sizes have been using videos to promote their brands for quite some time now. Posting photos is also quick and easy, making it more attainable for many small businesses with limited resources. to get your point across to your audience as quickly as possible. Finally, its worth noting that many viewers prefer to watch videos on social media without sound as the vast majority view content on a mobile device. . By Lawrence Delevingne, Andrea Januta, Gui Qing Koh, Brad Heath, and Tom Lasseter. Markers tend to agree with Wistias findings. Markers tend to agree with Wistias findings. And by that, I dont just mean people with different interests; I mean people lingering at different stages within the marketing funnel: Carma Levene, who forms part of the team at Carma The Social Chameleon, says video ads should be targeting people towards the top of the funnel because video will potentially get more clicks on the ad (people clicking to play, tagging a friend, etc.) The Best Types of Instagram Posts Ranked: Carousel, Image, or Video Videos vs. Images - Which One is More Engaging - SmallSEOTools.com Facebook traffic is 90-95% mobile and vertical video formats allow for much more real estate on the screen than horizontal videos. The overarching benefit of social media videos is that marketers can convey more information in less time. Most of them offer a free and paid version. Because videos are the most engaging and dominant form of advertisement. The purpose was to compare engagement and emotional responses across media. responses as compared to written words (Clark & Paivio, 1991; Machula, 1978). Additional production: Sam Hart When scrolling, people will decide within 3 seconds if they want to click your photo ads whereas it will take them more time when it comes to videos.. The comparative drawbacks of using photos on social media include: The simplicity of using photos for social media is both an advantage and a disadvantage. While videos are more costly to create, they often have a higher ROI than photos when used in Facebook advertisements. See to it that you can do these things without having to pay for a premium version:10 Solid Benefits of Using a Video Editor with Templates, Unlike text, video allows you to be more personal and authentic, making you more relatable to your audience. Still have questions about Databox? I'm actually a videographer and I know I make legitimate videos since people who do end up seeing them give a lot of praise, plus I've been hired off the work people have seen on my instagram. 6 Powerful reasons to use Video Marketing, 3 ways to improve your storytelling using Animation, Grow your Business using Explainer Videos. With video having the ability to elicit strong emotions through visual and auditory cues, it doesnt come as a surprise that it motivates people to take action. If you loved this article, you wont want to miss: Save my name, email, and website in this browser for the next time I comment. Related: How Long Should a Facebook Video Ad Be? person has their phone volume set to low / off. Text-based marketing is a useful complement to video. Thats why you should always include one at the end of every video to guide your viewers to take the next step be it to sign up for your newsletter, avail of your free service, or share the video. Khan academy-style tablet drawing tutorials are more engaging than PowerPoint . They say a picture says a thousand words, but what about videos? for a video ads vs. image ads comparison. But, other forms of marketing are useful as well. France police shooting: Macron says killing of teenager 'inexcusable Fancy getting in on the action? Adding a photo to a post can boost retention and resonate with an audience on a different level. Its also worth noting that videos on social media get three times the number of outbound links than a simple plain text post. This intriguing video content strategy is making brands successful throughout the scale. Analysis model. With billions of people online all the time, video has become more crucial than ever in the marketing world. This phenomenon is called regression. Fair point. . This may especially be the case if you offer a wide variety of content. It's basic psychology. Video Keeps Viewers Engaged Videos get 1200% more shares than text and images combined. More than 100 U.S. political elites have family links to slavery If you got all the way to the end of this blog you might be feeling a little confused. Video content by far generates more engagements with our users, says Taylor Hurff of 1SEO I.T. Visual content in the form of videos is the best way to make sure that your brand keeps up with the competition. The Time Investment for Video vs. It's because of its significance in making a bang. See pictures and videos of . In terms of engagement, video is the clear winner. Thats a pretty impressive number. Editing videos is no longer an issue either. by hosting Q&As, launching new products or events, doing an office tour, or doing a product demo., 2. Since many variables . Social SEO 101: Exploring the Impact of Social Media on SEO, Top 10 Valentines Day Video Ideas For Your Business, Promo Creators Video Showcase: May Edition, LinkedIn Marketing Guide for Small Business in 2022. People who read or hear information without visual cues have a 10% retention rate when asked to recall that information a few days later. Conversely, those who see an image with the information have a 65% retention rate. If your video doesnt appeal to a viewer in eight seconds or less, consider them as good as gone. It will also be important to consider what demographics frequent the platform. So if you only have a few seconds to engage someone, video is the medium of choice. 1888 Views. By 2019, online video traffic will account for 80% of all consumer Internet traffic reported Forbes contributor Mark Templeman. When pictures speak 1000 words, then a video is incalculable. This makes them more memorable because people are far more likely to remember a story than a list of facts. Video vs. Youve seen all the stats on why video is superior, and yet, youre reading them, not watching them. Is it a basic text ad or a colorful video? https://medium.com/@zipstrr/this-is-why-video-is-the-most-engaging-type-of-content-e5ca46d5cef1, https://blog.hubspot.com/marketing/to-video-or-not-to-video, https://www.leightoninteractive.com/blog/why-video-performs-better-on-social-media. Not only will they be entertained with what the video has to offer, but theyll be saving a lot of time skipping long lines of sentences., Even 59% of senior executives agree, saying that if both text and video on a specific topic are available, theyll most likely pick the latter.. People can typically scroll through photos quickly and understand their purpose, as opposed to video which requires more of a time commitment. by interacting with them directly in the comment section. Tracking these metrics in Facebook Ads Manager can be overwhelming since the tool is not easy to navigate and the visualizations are quite limiting. While its typical to use photos on social media, their benefits may be limited by various factors. Think about what grabs your attention when youre scrolling through a website. That fact alone is enough to tell us why videos will always be more compelling than plain text., agree, saying that if both text and video on a specific topic are available, theyll most likely pick the latter.. One way to hook your viewers to watch your video from start to finish is by having each frame enticing them into discovering more details about the topic. The Full Guest List for Biden's State Dinner With Modi - The New York Times Learn more about the six product & engineering teams powering Databox. People who read or hear information without visual cues have a 10% retention rate when asked to recall that information a few days later. They elicit strong emotional responses, which make people want to share, comment, and like. For example, if you want to do a short, daily check-in with your audience, a photo may be more appropriate. But regardless of which format generates the most clicks, Kent Raju, author of The Trick of Advertising, says youll need to double-check the clicks youre encouraging are from the right people. Always remember to consider your goals when creating video or photo content. The difference? Shays clear-cut approach to internet marketing has driven his clients businesses to new heights and allowed Digital Resource to land on the Inc 500 list two years in a row and be named as No. If so, reach out, were here to help. Plus, just like people who dont want to waste their time hunting for a video, search crawlers are unlikely to waste time indexing a hidden video. As per the most modern trends, approximately two-thirds of online users use hand-held devices. Theres also evidence that shows that videos interact better with the various social media algorithms. To shorten image editing time, you can outsource an image manipulation service. Your video should make them think tell me more after every frame. on June 28, 2021 (last modified on July 8, 2022) 15 minute read. 1. Join our community of experts now! Users spend 88% more time on a website that has video. which is essentially Netflix for stock pictures. Well, according to a new study, images are also more engaging. The better the content, the more interaction it receives. Make videos engaging. With that in mind, although photo and video are both great options for boosting a businesss social media engagement, the following considerations can help you determine which should be your focus. Many people use them, and therefore its easy to get lost in the crowd. 2023 Guide to Creating Stunning Visual Content for Social Media - Hootsuite Columbus, Ohio 43230. video production companies will tell you otherwise. Realistically, having a blend of video and photo posts is an effective way to reach your audience and improve engagement over time. . The vast majority of marketers, 98%, agree that video converts as well or better than other types of content. Elise Dopson devastation seen from the outset this year put the country almost immediately on track for its worst season in more than 30 years. The Best Time to Post on Instagram. . Social media engagement is a key element of modern content marketing that organizations employ to both build and maintain a client base. With videos, you inherently have an extra second to grab the users attention. But, just like any advertising campaign, crafting an effective Facebook ad that actually reaches your audience isnt luckits the result of testing. Follow the link below to download this handy toolkit for your engaging video content. Are videos really more engaging than pictures? : Instagram - Reddit Likewise, a quiz or PDF download is a lower-level call to action, which matches the lower engagement level of images., Jonathan Aufray of Growth Hackers summarizes perfectly: [] Videos are better for driving Facebook views, engagement (Likes and comments) but images are actually better for clicks. Why is video so much more engaging on social media than text and images? 5 min read Blog Social Media Social Media: Videos vs. By Chris Cameron More than 380 guests were invited to the . This is the main reason that 87 percent of online marketers are utilizing video content today even if they have to outsource their production to a video production company. Save my name, email, and website in this browser for the next time I comment. Our survey found the majority of video-based Facebook ads take between 2-6 hours to produce: Whereas an image-based ad, on the other hand, took less than an hour: We only run image-based Facebook ads, simply because of how little time it takes to create and test multiple image ads, says Sam Schuler of Instasize. What gets your attention whenever youre scrolling through a site? The comparative drawbacks of using videos on social media include: Videos typically take more skill and resources to shoot and edit, compared to photos. We can't promise that each video you post on Instagram will generate millions of interactions. If Video Is More Effective, Why Am I Reading Right Now, For help getting started, reach out. Text content relies on precise word choice, punctuation and visual features like emoticons to establish the right tone. Attending a webinar or event is a high-engagement call to action, which matches the high-engagement medium of video. Video production companies are constantly perfecting their work in order to interesting to all kinds of different viewers. Its all well and good to know the justification behind video-based Facebook ads performing well. Theres actually a ton of research to back us up here. A pool of relevant professionals: Photography and photo editing are very popular professional fields, and therefore it isnt difficult to secure the help of a third-party. The. Improve your companys performance with our best insights, benchmarks, and trends. Many businesses have discovered that images dont elicit the same compulsion to click and share, which dramatically impacts social media reach. But, if youre still on the fence, here are five reasons why video is more effective. compared to 10% when reading the text. . Weve said it before, and well say it again: videos are great for SEO. Facebook released a statistic that videos tend to get more engagement than other types of content, with, live videos earning six times more engagement, While video may seem like the clear winner, there are some downsides to this incredible marketing tool.